Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California’s largest boutique hotel company consisting of 40 award-winning hotels, spas and restaurants. Also an author, in his latest book PEAK: How Great Companies Get Their Mojo From Maslow, Chip tells his story of survival in turbulent times and illustrates the theory that transformed his business. Recently honored by the San Francisco Business Times as the “Most Innovative CEO” in the entire Bay Area, Chip is the founder of San Francisco’s annual “Celebrity Pool Toss” fundraiser, which has raised more than $3 million dollars for families in the Tenderloin District. Chip received his BA and MBA from Stanford University.